Awards

Dr Pepper Snapple Group

Dr Pepper Football Cold Bottle Illuminator

Category: Snack Products and Soft Drinks
Division: Semi-Permanent
Award: Silver
Year: 2010
Contest: OMA

Materials: Molded plastic shell w/ interior electronic components including LED lights, motion sensor & battery pack-. Also includes permanently attached shelf clip and zip ties for easy application.

Objectives: To attract consumers' attention to Dr Pepper products inside the cooler door. Provide additional brand imagery for Dr Pepper at the cooler while promoting their college football promotion/partnership. Stimulate impulse purchasing of single serve cold.