Awards

Cadbury Adams USA

Go Anywhere

Category: Grocery and General Merchandise Products
Division: Semi-Permanent
Award: Bronze
Year: 2007
Contest: OMA

Materials: Injection molded plastic, Magnets, Printed graphics.

Objectives: To develop a secondary placement launch vehicle for Stride Gum. The primary objective was to create a “Go Anywhere� display that can be placed in multiple locations through out the retail environment to promote first time trial and repeat impulse purchase.