Awards

Pfizer Consumer Healthcare

Listerine PocketPaks Magna Strip

Category: Health Care
Division: Semi-Permanent
Award: Bronze
Year: 2004
Contest: OMA

Materials: Injection Molded Styrene. Printed Label. Pressure Sensitive Magnetic Strip.

Objectives: Develop a "Go Anywhere" display that will allow placement of this new flavor line extension during the critical first weeks of launch. Maintain a position at the checkout either at the register, over the beltway or in the check-out aisle until placed permanently in the plan-o-gram in line.